Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

The battle over content creators is heating up as companies race to the next big business driver: short-form videos. Social platforms are just beginning to experiment with monetization and ...

TikTok is known for short videos. So what explains the success of longform series like "Who TF Did I Marry?" NPR's A Martinez asks Chapman University marketing professor Niklas Myhr. REESATEESA: I'm ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Hollywood giants are betting that snack-sized vertical videos can lure back audiences entranced by ...

With TikTok still facing the possibility of a ban in the U.S., the popularity of short-form video content continues to grow. The latest company to enter this space is TED, the non-profit best known ...

YouTube wants in on the short-form video game that TikTok dominates, but it's Meta that has key advertising advantages. With more than one billion monthly active users, TikTok‘s explosion in ...

Disney+ is starting to roll out Verts, its new short-form video feed, to U.S. users on its mobile app. First announced in January, the TikTok-like Verts feed features scenes and moments from movies ...